trade tales podcast
podcast
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June 7, 2023
Why risk is an essential part of Katie Vance’s design process
On this episode of Trade Tales, Katie Vance shares her journey to developing the design division within an architecture firm, how the company’s expansion into construction has created new opportunities for creativity and collaboration, and what it took to pivot her commercially focused practice to include residential offerings.
podcast
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April 26, 2023
How Katie Monkhouse rescued herself from burnout
On this episode of Trade Tales, Katie Monkhouse shares how the help of a business coach uncovered new insights about herself and her firm’s future, and why she believes a diversity of design voices will take her business to the next level.
podcast
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March 1, 2023
How Pure Salt turned a signature look into a successful brand
On this episode of Trade Tales, Aly Morford and Leigh Lincoln of Pure Salt explain how their shared ambition to build both a business and a brand has helped grow the firm to encompass design, e-commerce and product development powered by a 30-person team.
podcast
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February 15, 2023
Why Jenny Wolf isn’t afraid of ambitious employees
After a midcareer pivot, Jenny Wolf successfully built the design team of her dreams—but another dream lingered on the sidelines. On this episode of Trades Tales, she describes how she has shifted her priorities as she expands into product design and store ownership.
podcast
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February 1, 2023
How Studio Heimat went from a twosome to a team
Eva Bradley and Alicia Cheung Lichtenstein quickly fell into a synchronous two-person design process after founding their San Francisco firm, Studio Heimat. To kick off the third season of Trade Tales, they explain their biggest business pivot: When it came time to grow the firm, they were hit with the realization that they would have to learn to work separately.
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