Kaitlin Petersen
50 states project
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June 10, 2023
How this Michigan designer is defining her value in the HGTV era
In this week’s installment of the 50 States Project, West Bloomfield, Michigan–based designer Mia Johnson tells us how her skills as a corporate project manager translate to design, how going to High Point Market was a game-changer for her business, and why she insists on in-person consultations before signing a contract.
magazine
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May 25, 2023
Why this designer tapped a business coach for her entire team
After years of hustling to grow her business, Rachel Nelson realized she needed to make a change. The Detroit-based designer got serious about her own professional reset with the help of a coach—then tapped that same coach to work with her team. The goal? A work environment that puts mental health first.
50 states project
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May 21, 2023
Why this Maine designer thinks of her project timelines as school years
In this week’s installment of the 50 States Project, Yarmouth, Maine–based designer Leandra Fremont-Smith tells us why she wishes she had started hiring sooner, how being published in a national magazine transformed her career, and why prepping her clients for bad news is part of her process.
magazine
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May 18, 2023
Why this designer believes in the power of small gestures to keep her staff happy
For Tracy Morris, building a team means treating her employees the way she wants to be treated in the workplace. That means taking a flexible approach to working hours—but as the McLean, Virginia–based designer describes, it’s also about paying attention to the details and making sure everyone feels acknowledged for a job well done.
50 states project
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May 13, 2023
How learning to sell in a showroom shaped this Louisiana designer’s business
In this week’s installment of the 50 States Project, Covington, Louisiana–based designer Megan Evans tells us how she’s creating a close-knit team in a place without an established design community, how the current economy is affecting her project pipeline, and the clever way she offsets the cost of selecting finishes.
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